Which food company launched the first nationwide digital customer loyalty program in the United States?

Customer loyalty programs have become essential in the food industry, from coffee shop punch cards to sophisticated restaurant apps. But which food company revolutionized the loyalty landscape by creating the first nationwide digital loyalty program specifically for food products? Test your knowledge of food retail history and the evolution of customer engagement strategies that changed how we interact with our favorite brands!

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Starbucks (Starbucks Rewards, 2008)
Subway (SubClub, later Subway Card, 2006)
Taco Bell (Taco Bell Connection, 1996)
McDonald's (McRewards, 2001)