Which major sports brand was the first to introduce "smart mirrors" in retail stores that allowed customers to virtually try on shoes without physically changing footwear?

The sports industry has seen remarkable technological advancements in retail experiences over recent years. Major athletic brands are continuously innovating how consumers interact with their products both online and in physical stores. This trivia question explores one of the most significant retail technology implementations that changed how customers shop for athletic footwear.

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Nike with their Nike Fit AR Mirror technology (2018)
Adidas with their adiVerse Virtual Footwear Wall (2011)
Under Armour with their UA MirrorTech system (2019)
Puma with their Puma Reflection technology (2017)