Which celebrity famously launched their beauty brand without ANY paid advertising, relying entirely on social media and achieving $100M+ in sales within the first 40 days?

Celebrity-backed products have become a major trend in retail, with stars leveraging their fame to create successful business empires. However, not all celebrity product launches achieve success. This trivia question tests your knowledge about a famous celebrity's product launch strategy that defied conventional retail wisdom but ultimately succeeded in spectacular fashion.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty