Which celebrity endorsement deal is credited with saving Puma from financial trouble and increasing its market value by over 4000% between 2003-2015?

Celebrity endorsements can make or break product launches and drastically affect brand value. Some partnerships have created unprecedented sales boosts and transformed market positions. This poll tests your knowledge of one of the most successful celebrity endorsement deals in business history that completely transformed a struggling brand into a global powerhouse. How well do you understand the economics behind celebrity marketing?

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Usain Bolt's lifetime deal with Puma, beginning in 2003
Rihanna's Fenty x Puma collaboration launched in 2014
Serena Williams' Puma partnership from 1998-2003
Jay-Z's appointment as Puma Basketball Creative Director in 2008