Which innovative marketing approach did NASA use to build public engagement for the James Webb Space Telescope before its launch?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant technological achievements, but it also featured a remarkable marketing campaign to generate public interest and support. This campaign had to translate complex astrophysics concepts into engaging content that resonated with both scientists and the general public. Test your knowledge about how NASA marketed this groundbreaking observatory that now captures the universe's most distant light.

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The 'Webb-Witness' program allowing people to submit their names to be digitally stored on the telescope
A global 'Where's Webb?' tracker showing the telescope's journey to its observation point
The 'Cosmic Selfie' app that placed users' photos against Webb telescope imagery
A subscription service offering exclusive first-look access to Webb's initial images