Which landmark 1978 U.S. Supreme Court case first allowed architectural firms to advertise their services, fundamentally changing architectural marketing?

The relationship between architecture firms and their marketing strategies has evolved significantly over the decades. From traditional word-of-mouth referrals to sophisticated digital campaigns, the way architectural services are promoted reflects both changing professional standards and technological advancements. This trivia question explores a pivotal moment in architectural marketing history that changed how firms approached their market presence.

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Bates v. State Bar of Arizona
AIA v. Federal Trade Commission
Goldfarb v. Virginia State Bar
Keller v. State Bar of California