Which digital innovation did Nike first introduce in 2016 that revolutionized personalized athletic footwear shopping?

The sports retail landscape has transformed dramatically in the digital age. Athletic brands and sports retailers are constantly evolving their strategies to meet the changing needs of active consumers. Test your knowledge about how technology and innovation are reshaping the sports retail industry, from personalized equipment recommendations to omnichannel shopping experiences that blend physical and digital touchpoints.

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Nike Fit - An AR scanning tool that measures foot dimensions to recommend the perfect shoe size
Nike By You (formerly NikeID) mobile app that allows full customization of shoes from anywhere
Nike Pro Trainer - AI-powered virtual assistant that recommends shoes based on your athletic profile
Nike Connect - RFID technology that links physical shoes to digital content through smartphone tapping