Which celebrity pioneered the 'direct-to-consumer' model in 2009 by launching her fragrance line with an innovative marketing campaign that included personalized social media messages to fans who purchased the product?

Celebrity endorsements and personal brands have dramatically changed the retail landscape over the years. Many famous people have evolved from being mere endorsers to becoming successful product developers and brand owners. This trivia question tests your knowledge about a groundbreaking celebrity product development strategy that changed how we think about celebrity merchandise and marketing campaigns.

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• Taylor Swift with 'Wonderstruck'
• Kim Kardashian with 'Kim Kardashian'
• Lady Gaga with 'Fame'
• Britney Spears with 'Curious'

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