Which McDonald's celebrity meal collaboration broke sales records in 2020, causing ingredient shortages in multiple countries and resale of packaging on eBay for hundreds of dollars?

K-Pop has revolutionized retail partnerships globally, creating unprecedented marketing phenomena. Major brands across fashion, beauty, and food industries have rushed to collaborate with K-Pop idols and groups, resulting in instant sell-outs and viral campaigns. These partnerships have transformed traditional retail marketing strategies and created new benchmarks for cross-cultural brand success. Test your knowledge about one of the most influential K-Pop retail collaborations that made history!

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BTS Meal
BLACKPINK Meal
EXO Meal
TWICE Meal