Which artist pioneered the 'surprise album drop' marketing strategy in 2013, releasing a full visual album with no prior promotion or announcement?

The music industry has pioneered some of the most innovative marketing strategies in consumer products. From surprise album drops to elaborate brand collaborations, musicians and labels have continuously evolved their approaches to reach audiences in meaningful ways. Test your knowledge about a groundbreaking marketing strategy that changed how artists connect with fans and promote their work!

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• Beyoncé with her self-titled album 'BEYONCÉ'
• Taylor Swift with '1989'
• Drake with 'If You're Reading This It's Too Late'
• Frank Ocean with 'Blonde'

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