Which product endorsement deal holds the Guinness World Record for 'Most Valuable Sports Endorsement Deal' as of 2023?

The intersection of world records and product endorsements has created some of the most memorable marketing moments in history. Companies have gone to extraordinary lengths to associate their brands with record-breaking achievements, creating publicity that transcends traditional advertising. Test your knowledge about these remarkable partnerships that have pushed the boundaries of both human achievement and marketing innovation.

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Cristiano Ronaldo's lifetime deal with Nike (worth over $1 billion)
LeBron James' lifetime deal with Adidas (worth $750 million)
Lionel Messi's 10-year contract with Puma (worth $800 million)
Serena Williams' career-spanning partnership with Under Armour (worth $900 million)