Which sports retailer first implemented the revolutionary "Nike By You" (previously called NIKEiD) customization service that allowed customers to personalize their athletic footwear?

The sports retail industry has evolved dramatically over the decades, with cutting-edge technology and innovative marketing strategies transforming how athletic products are sold. From in-store experiences to digital engagement, major sports retailers have pioneered techniques that changed the industry forever. Test your knowledge about one of the most significant retail innovations in sports merchandise history!

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Nike's flagship store in Portland (1999)
Foot Locker's customization stations (2001)
Adidas Originals stores (2000)
Dick's Sporting Goods innovation labs (2003)