Which famous sports retailer was the first to introduce the concept of 'shop-in-shop' experiences with branded areas within their stores in the 1990s?

The sporting goods industry has seen remarkable innovations and transformations over the decades. From humble beginnings in specialized equipment shops to global retail empires, sports retailers have changed how athletes and enthusiasts access gear. This trivia question focuses on a pivotal moment in sports retail history that changed how consumers shop for athletic products.

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Foot Locker with their 'House of Hoops' Nike partnership
Modell's with their 'Team Zones'
Niketown with their sport-specific 'worlds'
The Sports Authority with their 'Pro Shop' concept