Which unexpected celebrity-brand collaboration launched in 2019 and sold out within minutes, crashing the company's website and creating a secondary market where items sold for 10x their retail price?

In the world of pop culture, brand collaborations with celebrities often create massive buzz and sometimes unexpected product lines. From makeup to sneakers to food items, these partnerships can either flop spectacularly or become cultural phenomena. Test your knowledge about one particularly surprising and successful celebrity brand collaboration that broke sales records and changed how we view celebrity product endorsements.

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Lady Gaga's Oreo cookies with pink and green filling
Travis Scott's McDonald's meal and merchandise line
Rihanna's Puma 'Creeper' sneakers collection
Post Malone's Crocs with custom Jibbitz charms