Which unlikely brand collaboration with Fortnite broke records in 2020 with 12.3 million concurrent players attending an in-game virtual concert?

The gaming industry has seen some remarkable brand collaborations that have revolutionized gameplay experiences and created cultural phenomena. These strategic partnerships between gaming companies and other brands have resulted in unique crossovers that captured players' imaginations. Test your knowledge about one of the most unexpected yet successful gaming brand collaborations that changed the landscape of interactive entertainment!

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