Which government's omnichannel strategy was named 'Digital Public Square' and reduced in-person service visits by 70% through its integrated service delivery model?

In recent years, governments worldwide have adopted retail-inspired omnichannel strategies to improve citizen services and engagement. By treating citizens as 'customers,' many government agencies have transformed how public services are delivered across physical and digital touchpoints. This poll tests your knowledge of groundbreaking government retail strategies that have changed how citizens interact with public services.

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Estonia's e-Estonia platform
Singapore's Smart Nation initiative
United Kingdom's GOV.UK Verify program
Australia's myGov portal system