Which celebrity's partnership with a brand is considered the first major athlete endorsement deal to include signature product creation, profit-sharing, and creative control?

Celebrity brand partnerships have revolutionized product marketing and created some of the most memorable advertising campaigns. While many celebrities endorse products, some partnerships have transcended typical endorsements to become groundbreaking business ventures that fundamentally changed how brands collaborate with famous personalities. Test your knowledge about these game-changing celebrity brand collaborations that rewrote the marketing playbook!

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with American Express
David Beckham with Adidas
Arnold Palmer with Pennzoil