Which company launched the first modern retail loyalty program in 1981 that became the model for countless future programs by rewarding frequent customers with free travel?

Customer loyalty programs have become essential tools for brands seeking to retain customers and drive repeat business. But how well do you know the history and evolution of these programs? Test your knowledge about one of the most influential loyalty programs that changed how retailers think about customer retention and created a blueprint that many companies still follow today.

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American Airlines (AAdvantage program)
Starbucks (Coffee Club)
Marriott Hotels (Marriott Rewards)
American Express (Membership Rewards)