Which innovative product launch strategy did Beyond Meat use in 2019 that revolutionized plant-based foods in mainstream retail?

The food industry is constantly evolving with innovative product launches that change how we eat. Some food product launches have become legendary for their market impact, creative marketing strategies, or unique positioning. This poll tests your knowledge about one of the most successful food product launches in recent history. Can you identify the correct fact among the options?

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They placed their products in the meat section of grocery stores rather than in separate vegetarian sections, directly competing with conventional meat products.
They launched exclusively through high-end restaurants before moving to retail, creating demand through scarcity and chef endorsements.
They pioneered the subscription box model for plant-based foods, delivering monthly product innovations directly to consumers.
They utilized augmented reality packaging that showed environmental impact metrics when scanned with a smartphone.