Which innovative pricing strategy did Nike use when launching the original Air Jordan sneakers in 1985 that NBA initially fined Michael Jordan $5,000 per game for wearing?

Major sporting brands use various pricing strategies to dominate the market. From premium positioning to psychological pricing tactics, these companies carefully calculate how to price their products for maximum profit and market share. This trivia tests your knowledge about a famous pricing strategy that revolutionized the athletic footwear market and created a cultural phenomenon in the process.

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Price skimming - charging a high price initially to recover development costs quickly before competitors entered the market
Loss leader pricing - selling the shoes below cost to drive traffic to retail locations and increase sales of other Nike products
Penetration pricing - setting an artificially low price to rapidly gain market share and establish the Jordan brand
Subscription model - offering the shoes at a lower initial price but requiring annual membership fees for future Jordan releases