Which 1999 horror film pioneered viral marketing by creating a fake documentary website that many viewers believed was real, helping the low-budget film earn nearly $250 million worldwide?

Marketing for major film releases has evolved dramatically in the digital age. Studios now invest millions in creating innovative advertising campaigns that generate buzz well before a movie hits theaters. From cryptic websites to elaborate scavenger hunts, viral marketing has transformed how blockbusters connect with audiences. Test your knowledge of some of the most influential viral movie marketing campaigns that changed the game for film promotion and set new standards for audience engagement.

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The Blair Witch Project
The Sixth Sense
The Ring
Scream 3