Which architectural firm pioneered the use of a consistent minimalist black square logo across all their marketing materials, helping establish their brand as synonymous with sleek modernism?

Test your knowledge about how major architectural firms have built their brand identities in the competitive design world. The most successful architecture firms don't just create remarkable buildings—they've mastered the art of brand storytelling and recognition. This question explores how one legendary firm distinguished itself through consistent visual identity and marketing.

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Foster + Partners
Gensler
SOM (Skidmore, Owings & Merrill)
Zaha Hadid Architects