Which of these famous literary brand mascots was created in 1971 as a symbol for the largest bookstore chain in the United States and features a silhouette reading in a relaxed position?

The publishing world has created some of the most recognizable brand mascots in retail history. From bookstore chains to publishing houses, these characters have become the face of literary commerce, helping to market books and reading culture to generations of consumers. Test your knowledge about these iconic literary brand ambassadors that have shaped the retail landscape of books and literature.

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Barnes & Noble's Reader Icon
Borders' Book Bear
Amazon's Literary Lion
Penguin Random House's Reading Penguin