Which transportation company first introduced 'dynamic pricing' (surge pricing) as a core retail strategy, revolutionizing how transportation services are priced based on real-time demand?

The transportation industry has seen significant shifts in how products and services are marketed to different customer segments. From airline loyalty programs to rental car subscriptions, companies have developed innovative pricing and promotional strategies to attract and retain customers. Test your knowledge about a groundbreaking pricing strategy that changed how we think about transportation retail!

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Uber
Delta Airlines
Enterprise Rent-A-Car
Amtrak