Which natural product company famously changed its packaging color scheme in 2018, resulting in a 24% drop in sales because consumers no longer recognized the brand on shelves?

The natural products industry has seen explosive growth as consumers seek sustainable alternatives. Behind these earth-friendly products are strategic brand colors and marketing approaches designed to connect with environmentally-conscious shoppers. Test your knowledge about how major natural product companies use color psychology and visual identity to communicate their environmental commitments and stand out in an increasingly competitive marketplace.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Seventh Generation (switched from green/white to blue/orange)
Tropicana (replaced traditional orange imagery with minimalist design)
Burt's Bees (changed from yellow to green primary packaging)
Tom's of Maine (moved from blue/green to purple/white)