Which major studio was the first to create a dedicated department for securing product placement deals and brand partnerships in films, revolutionizing this revenue stream for the industry?

Product placement has become a significant revenue stream for film and television productions, with brands paying substantial fees to have their products featured on screen. This strategic form of advertising helps studios offset production costs while providing brands with organic exposure to targeted audiences. From Tom Cruise's Ray-Ban sunglasses in 'Risky Business' to Apple products appearing in nearly every modern show, these brand partnerships have evolved into sophisticated marketing strategies that can make or break a product's market position.

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Universal Pictures
Paramount Pictures
Warner Bros.
Columbia Pictures