Which groundbreaking marketing campaign is credited with transforming a struggling Broadway revival into a record-breaking hit by targeting non-traditional theater audiences through digital storytelling?

In the competitive world of performing arts, strategic marketing can make or break a show's success. Broadway productions invest millions in marketing campaigns to attract audiences and stand out in a crowded market. This trivia question focuses on an innovative marketing strategy that transformed the fortunes of a classic musical revival and set new standards for theatrical promotion. Test your knowledge of performing arts marketing innovations that changed the industry!

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The 2011 'Chicago' revival's immersive TikTok campaign featuring behind-the-scenes rehearsal footage
The 2015 'Hamilton' #Ham4Ham lottery performances and social media integration strategy
The 2018 'Oklahoma!' revival's farm-to-table concession experience and sustainability messaging
The 2013 'Pippin' revival's circus-themed flash mobs in major urban centers