Which revolutionary marketing campaign first introduced the concept of 'try-before-you-buy' for high-end laboratory equipment, allowing scientists to test instruments in their own labs before purchase?

The science retail landscape has transformed dramatically with technological advancements. Laboratory equipment, chemicals, and scientific instruments now reach consumers through sophisticated retail channels with specialized marketing approaches. This poll tests your knowledge about a groundbreaking marketing campaign that changed how scientific equipment is sold to researchers and educational institutions.

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Thermo Fisher Scientific's 'Lab of the Future' program (2012)
Agilent Technologies' 'Confidence in Quality' campaign (2009)
Merck's 'Science in Your Hands' initiative (2015)
VWR International's 'Discovery Delivered' program (2011)