Which celebrity entrepreneur was the first to implement a fully integrated omnichannel retail strategy that connected their physical stores, e-commerce platform, and mobile app with a unified loyalty program?

The intersection of celebrity and retail has created some of the most successful omnichannel brand strategies in modern commerce. This trivia question tests your knowledge of how famous personalities have leveraged their fame to build innovative retail empires that span physical stores, e-commerce, social media, and more. Can you identify which celebrity pioneered which groundbreaking retail approach?

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Rihanna with Fenty Beauty (2017)
Jessica Alba with The Honest Company (2015)
Gwyneth Paltrow with Goop (2018)
Kylie Jenner with Kylie Cosmetics (2019)