Which global coffee chain dramatically rebranded in 1971 by adopting a figure from Greek mythology as its logo, using this ancient symbol to tell a new brand story?

Throughout history, mythological figures have been repurposed as powerful brand symbols and marketing tools. Companies leverage these ancient stories to create compelling brand narratives that resonate with customers on a deeper level. This poll explores how one major corporation dramatically shifted its brand identity by embracing mythology—a fascinating case study in brand storytelling and corporate transformation. Test your knowledge about this famous mythological rebranding!

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Starbucks, with the twin-tailed siren/mermaid from Greek mythology
Costa Coffee, with the goddess Demeter representing harvest and agriculture
Peet's Coffee, with the figure of Prometheus bringing fire (coffee) to humanity
Dunkin', with Hermes the messenger god representing speed and service