When Rihanna launched Fenty Beauty in 2017, what unprecedented retail strategy did she implement that forced other makeup brands to follow suit?

Rihanna revolutionized the beauty industry with her Fenty Beauty line, creating what marketing experts now call 'The Fenty Effect.' This phenomenon demonstrated how celebrity-backed brands could disrupt established retail giants by focusing on inclusivity and authentic brand strategy. Test your knowledge about this influential retail marketing case study that changed how brands approach diversity in their product offerings.

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Offering 40 foundation shades to accommodate virtually all skin tones
Creating limited edition collections that sold out within minutes
Using only social media influencers instead of traditional advertising
Launching exclusively through her own mobile commerce platform