Which retail giant pioneered the use of AR indoor mapping that allows customers to find exact product locations within massive stores using geographic positioning accurate to within 30cm?

Augmented Reality (AR) is transforming how consumers interact with physical locations and how retailers leverage geographic data. This new frontier combines spatial awareness with retail experiences, creating innovative ways for customers to navigate, shop, and engage with brands based on their geographic context. Test your knowledge about this cutting-edge intersection of geography and retail technology!

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Walmart, with their StoreNav system launched in 2019
IKEA, with their IKEA Place app featuring store navigation in 2018
Lowe's, with their Innovation Labs' in-store navigation platform introduced in 2017
Target, with their CartWheel AR navigation feature released in 2020