Which architectural firm's marketing campaign revolutionized the industry in 2019 by introducing the first carbon-negative design guarantee, promising clients monetary compensation if buildings exceeded emissions targets?

In the evolving world of architectural design, marketing strategies have undergone significant transformation as firms highlight their commitment to sustainability. One particular campaign revolutionized how architectural services are promoted by connecting environmental impact with design excellence. This poll tests your knowledge of groundbreaking marketing approaches in the architectural industry that have shaped client expectations and industry standards for sustainable building practices.

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Foster + Partners with their 'Beyond Zero' campaign
Bjarke Ingels Group (BIG) with their 'Hedonistic Sustainability' initiative
Snøhetta with their 'Powerhouse' commitment
Zaha Hadid Architects with their 'Carbon Neutral 2020' pledge