Which gaming franchise launched a retail AR initiative in 2019 that allowed customers to scan special codes on physical merchandise to unlock exclusive in-game content and see life-sized characters in stores?

Augmented Reality (AR) has revolutionized how gaming brands connect with consumers in retail environments. Beyond just playing games, AR creates immersive shopping experiences that blend virtual worlds with physical stores. This poll explores how major gaming franchises have leveraged AR technology in retail settings to boost engagement, create memorable experiences, and drive sales through innovative merchandising strategies.

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Minecraft Earth (Microsoft/Mojang)
Pokémon GO Festival (Niantic/The Pokémon Company)
Fortnite Reality Lab (Epic Games)
Animal Crossing: Pocket Shop (Nintendo)