Which album release strategy, first popularized around 2013, revolutionized music product launches and has since been adopted by major artists like Taylor Swift, Beyoncé, and Drake?

The music industry has mastered the art of product launches that generate massive buzz and consumer excitement. From surprise album drops to elaborate rollout campaigns, music product launches have evolved into cultural events themselves. This trivia question tests your knowledge about one of the most successful music product launch strategies in recent years that fundamentally changed how artists release music. Can you identify which approach revolutionized the industry?

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The surprise drop: releasing albums with no prior announcement or promotion
The visual album: releasing every song with an accompanying music video
The deluxe edition strategy: releasing a standard album followed by an expanded version 2-3 weeks later
The exclusive streaming window: giving one platform exclusive rights for the first 2 weeks