Which ticketing retail innovation, introduced in the late 1990s, revolutionized Broadway by offering same-day discounted tickets and is now considered an iconic part of Times Square?

The performing arts industry has undergone significant technological transformation in recent decades. Broadway theaters, in particular, have embraced innovative retail strategies to boost ticket sales and enhance the audience experience. This trivia question explores a pivotal retail innovation that changed how theater tickets are sold and made Broadway shows more accessible to the general public.

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