Which Broadway musical pioneered the concept of 'immersive retail experiences' by creating a themed retail store where customers could interact with costume elements and set pieces before purchasing merchandise?

The performing arts industry has increasingly embraced innovative retail strategies to engage audiences beyond the stage. From theater merchandise to strategic partnerships, performing arts organizations have developed sophisticated retail operations to enhance brand loyalty and create additional revenue streams. Test your knowledge of how the performing arts industry has revolutionized its retail and product development approaches!

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The Lion King
Wicked
Hamilton
The Phantom of the Opera