Which innovative product advertising approach was used by Springfield Armory when marketing civilian versions of the M1 Garand rifle after WWII?

The M1 Garand rifle is one of the most iconic military weapons in history, serving as the standard U.S. service rifle during World War II and the Korean War. General George S. Patton famously called it 'the greatest battle implement ever devised.' Beyond its battlefield prowess, the M1 Garand also has a fascinating product history that includes unique advertising approaches that helped cement its place in military and civilian markets. Test your knowledge about this legendary firearm's commercial journey!

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They created a 'Veterans Preferred' program that offered special pricing to former servicemen familiar with the rifle from their military service
They launched a 'Trade-In Your Hunting Rifle' campaign that gave substantial discounts to customers who exchanged older bolt-action rifles
They established a celebrity endorsement program featuring famous WWII generals in civilian advertisements
They pioneered the 'Rifle of the Month Club' subscription service that delivered different M1 variants and accessories to collectors