Which celebrity partnership with Fortnite in 2020 broke viewership records with over 12.3 million concurrent viewers for an in-game concert?

In the competitive world of gaming, strategic celebrity endorsements have transformed niche titles into global phenomena. One particular partnership stands out as a game-changer that redefined marketing in the industry. Test your knowledge about this landmark collaboration that surprised industry analysts and delivered unprecedented engagement metrics, setting a new standard for celebrity integration in gaming promotion.

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