Which streaming platform pioneered the 'brandless product placement' technology that digitally inserts different products into scenes based on viewer demographics?

In the world of film and television, product placement has evolved dramatically with the rise of streaming platforms. Major studios and streaming services have developed sophisticated strategies for integrating brands into content, creating new revenue streams beyond traditional advertising. Test your knowledge about how these entertainment giants are transforming the product advertising landscape in modern content creation.

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Amazon Prime Video with their 'Commerce Canvas' technology
Netflix with their 'Dynamic Product Integration' system
HBO Max with their 'Audience Brand Match' protocol
Disney+ with their 'Franchise Fusion' platform