Which celebrity completely pivoted their initial product concept before achieving massive retail success?

Many celebrities have ventured into product development with varying degrees of success. Sometimes their initial product concepts undergo significant changes before reaching the market. This trivia tests your knowledge about famous celebrity entrepreneurs who had to pivot their original product ideas substantially to achieve retail success. Can you identify which star had to completely reimagine their brand strategy before hitting it big?

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Jessica Alba - The Honest Company (originally planned as a subscription-only diaper service, pivoted to retail wellness products)
George Clooney - Casamigos Tequila (originally planned as a vodka brand, pivoted to tequila)
Rihanna - Fenty Beauty (originally planned as a clothing line only, pivoted to focus on cosmetics)
Ryan Reynolds - Aviation Gin (originally planned as a whiskey distillery, pivoted to gin production)