Which bestselling book series pioneered the use of midnight release parties as a marketing strategy, creating a global retail phenomenon that bookstores continue to emulate today?

The publishing industry has seen some revolutionary marketing campaigns that transformed books from simple literary works to cultural phenomena. These campaigns didn't just sell books—they created movements, sparked conversations, and sometimes even changed reading habits. Test your knowledge about the innovative marketing strategies that helped certain books break sales records and become household names in the literary world.

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Harry Potter series by J.K. Rowling
Twilight series by Stephenie Meyer
The Hunger Games trilogy by Suzanne Collins
A Song of Ice and Fire series by George R.R. Martin