Which presidential campaign was the first to use extensive data analytics and microtargeting to deliver personalized political messages to specific voter segments?

Test your knowledge about groundbreaking political advertising campaigns that changed how candidates communicate with voters. Political advertising has evolved dramatically over decades, from simple newspaper ads to sophisticated multi-platform digital campaigns. Some campaigns have been so influential they've transformed political marketing forever, establishing new techniques that become standard practice. How well do you know these pivotal moments in political advertising history?

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
George W. Bush's 2004 re-election campaign
Hillary Clinton's 2016 campaign