Which book's 1997 marketing campaign revolutionized publishing by using innovative product marketing techniques including embargoed copies, midnight release parties, and extensive pre-orders?

In the ever-evolving world of publishing, marketing innovation can transform an unknown work into a bestseller. This poll explores one of the most revolutionary product marketing campaigns in literary history that forever changed how books are promoted and sold. Test your knowledge of this groundbreaking campaign that blended traditional publishing with cutting-edge marketing techniques and created a template still followed by publishers today.

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Harry Potter and the Philosopher's Stone by J.K. Rowling
The Da Vinci Code by Dan Brown
The Girl with the Dragon Tattoo by Stieg Larsson
Digital Fortress by Dan Brown