Which transportation company first introduced a mobile app-based loyalty program that rewarded passengers not just for miles traveled but also for sustainable transportation choices?

The transportation industry has undergone significant technological advancements to enhance customer experience and loyalty. From mobile apps for ride-hailing to sophisticated loyalty programs for airlines and innovative ways to serve commuters, transportation companies are continually evolving their customer service strategies. Test your knowledge about a groundbreaking customer loyalty innovation that changed how we think about transportation services!

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Lyft with its 'Green Mode' rewards program (2018)
Uber with its 'Uber Rewards' program (2016)
Delta Airlines with 'SkyMiles Green' program (2017)
Amtrak with its 'Sustainable Journey Points' program (2019)