Which architectural firm pioneered the first widely-adopted AR application that allowed retail clients to visualize furniture placement in their spaces before purchase?

In the intersection of architecture and retail, augmented reality (AR) has transformed how spaces are designed, experienced, and sold. This technology allows clients to visualize architectural designs before construction begins and helps consumers interact with spaces in revolutionary ways. Test your knowledge about how AR is specifically reshaping the architectural retail landscape and creating new customer experiences.

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Gensler with their 'RealSpace' platform in 2012
Foster + Partners through their collaboration with IKEA on the IKEA Place app in 2017
Zaha Hadid Architects with their 'ZHView' technology in 2015
SOM (Skidmore, Owings & Merrill) with their 'SpaceVision' tool in 2014