Which celebrity was the first to launch a billion-dollar beauty brand built primarily through social media storytelling rather than traditional advertising?

Throughout history, certain celebrities have revolutionized how personal brands are built and marketed. Their innovative approaches to brand storytelling didn't just sell products—they created cultural movements and redefined entire industries. Test your knowledge about these influential figures who mastered the art of personal brand narrative and changed how we think about marketing forever.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories