Which retail giant partnered with Guinness World Records in 2018 to create an interactive in-store experience where customers could attempt to break actual world records?

In the competitive world of retail, breaking records isn't just for athletes - it's a powerful marketing strategy that can catapult a brand into the spotlight. This trivia question explores a fascinating collaboration between a global recognition authority and the retail sector that resulted in one of the most innovative brand partnerships in history. Test your knowledge about how record-breaking achievements have been integrated into retail strategy!

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Walmart
Target
Amazon (via Whole Foods stores)
Costco