Which celebrity's 2013 partnership with JCPenney failed so catastrophically that it contributed to a 25% sales decline and the CEO's resignation within 17 months?

Celebrity endorsements can make or break retail products. While many partnerships like Michael Jordan and Nike or George Clooney and Nespresso become legendary successes, others turn into expensive marketing disasters. This trivia explores one of the most notorious celebrity endorsement failures that led to significant retail losses and brand reputation damage. Test your knowledge of these high-profile retail marketing missteps!

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• Ellen DeGeneres
• Martha Stewart
• Oprah Winfrey
• Ellen Page (now Elliot Page)

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