Which pioneering architectural firm first used fully immersive VR technology to allow retail clients to make real-time design changes to their store layouts in 2016?

Virtual reality has transformed how architectural firms present retail spaces to clients. Before construction begins, clients can now walk through and experience their future spaces, making design decisions with unprecedented confidence. This immersive technology has become a vital tool in modern retail architecture, but how much do you know about its implementation and impact?

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• Gensler
• Foster + Partners
• Zaha Hadid Architects
• SOM (Skidmore, Owings & Merrill)

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